LE CONCEPT BY ALEX DOJCINOVIC

About the project

Situated in the heart of the city, Le Concept by Alex Dojcinovic is a high-end multibrand fashion store.
The architecture of the store with its high ceilings and a large two story floor plan had to be divided
into several zones that each one of them has different purpose and visual identity. But to work as a
whole. The space is divided into five main zones. Retail space, offices, a tailor studio below, a glass
atrium bathed in natural light and a private bar and living room area for refreshments. Interior
concept was to create a space that will make you feel as you are in a luxury loft, warm wooden
chevron floors, dividing glass walls and ambient lighting. The atrium area as an architectural contrast
being light and with panda marble in large slabs floor.
The lightning is all linear 3000k led, embedded into chevron floor and on verticals to enhance the
space and give it a special warm contemporary feel. All lights are custom designed and developed by
our team, as well as the glass walls and fabrics. All fabrics on furniture and
curtains are fashion materials integrated into architecture of the space, a way to connect with the
store's retail purpose.