EICIFA Cigars

EICIFA Cigars — IADA 2024 award

EICIFA Cigars received Platinum Winner recognition at the International Architecture & Design Awards 2024 in Advertising Campaigns: Print, Digital, Outdoor. Project status, design team and credits are listed alongside the presentation.

About the project

Communication strategy:

The fundament of the communication strategy is - to save and maintain the good values and the tradition of the brand EICIFA
- to care for the existing clientele in the same manner as before
As an additional strategic “investment” into the company and brand EICIFA it has to be acquired new customers that haven’t had “cigar smoking” in their mindset. Those that have never thought of trying it before.

Please read the attached gif file with all arguments (part of the uploaded picture files. Thank you.

Please read also the attached gif file with all argument. Thank you.