Orient Corporation (Orico) is a major consumer credit company with more than 110 million cardholders. The plan is to renovate and adapt their own training center to modern values and programs, which has deteriorated after its construction more than 30 years ago. To make the CI of Orico’s felt throughout the space, the design is based on a VI using Credit Card as a motif. Each of the six accommodation rooms are each designed with a theme based on the different types of credit cards issued by Orico, such as Gold, Platinum, and Black Card to embody the unique worldview of each credit card.

Credit cards are typically categorized into ranks such as Normal, Gold, Platinum, and there are also numerous cards specialized for hobbies like travel and dining. We drew inspiration from the unique worlds each of these individual cards connects to, each differing from the next. We attempted a design that expresses the different worldviews, or infinite universes, that just one card can unfold.

To ensure that trainees can fully experience Orico’s identity throughout the space, the design of guest rooms and common areas incorporates partitions that replicate the precisely defined shape of a credit card (including the corner radius and thickness), creating a multi-layered separation. The signage for room numbers and floor information employs the credit card-specific international standard font (Farrington 7B) for its design.

The card partition walls are designed to detach from the ceiling and floor, creating a cantilevered structure that makes them appear to float lightly, expressing a dynamism as if countless cards are freely sliding and moving within the space. The ceiling gap also serves to comply with building codes for natural smoke extraction. Lighting uses a 50φ glare-less type to reduce its presence, making the card surfaces vividly stand out.