NAI

About the project

We thought of the people who go for interviews or pitch an idea, only to be rejected. Of how much talent has been wasted just because someone said "no" at a crucial moment. We thought of the story of Michelangelo. How in 1501, when he was still young, took a rejected piece of marble and transformed it into David, one of the greatest works of the Renaissance. That discarded marble inspired us. We found pieces of marble that no one wanted, pieces that would end up in the rubbish, and created packages for a high-quality olive oil. Each such package was unique and highlighted the beauty of its marble. We named this pack "YES," in reaction to the dismissive "NO." This corporate gift conveys a message. It's time for 'no' to become 'yes.' Turn negativity and patronising into empowerment. If we get rejected, we try again. And again. There is no such thing as failing. Only self-awareness, self-esteem, and the pursuit of our dreams. It’s time to turn rejection into an opportunity that opens up new horizons and makes us resourceful, stronger, and more creative. We found pieces of marble that would end up in the rubbish, and created packages for a high-quality olive oil.

A.S. SKARAKI & Co LP

We’ve been around for 35 years. And turn younger by the day.
We’re one solid team of 10 different characters.
We believe creativity can change the world.
We take our work seriously but not ourselves.
Before we analyze a product, we sense its aura.
Before we categorize it, we feel its power.
We have the passion to make a difference and the knowledge to support it.
We walk first then run.
We don’t look troubled when troubleshooting.
Every idea is a positioning on life.
Every client is unique.