Platinum Winner of the International Architecture & Design Awards 2025
Emotio Due
Product
Accessories and Fashion Items
Completed / Professional Category
Architect / Designer:
Alexander Shorokhov
Studio:
Alexander Shorokhoff Watch Manufacture
Design Team:
Alexander Shorokhov personally develops the designs of each of his watch creations, but the direction, colors, and shapes of the extraordinary AVANTGARDE line have their roots in classical modernism. Alexander Shorokhov draws inspiration from national and international cultures, sourcing his inspiration from art around the world.
Copyright:
Alexander Shorokhoff
Country:
Germany
EMOTIO DUE
A unique symbiosis of functionality and modernity.
Alexander Shorokhoff presents the “Emotio Due,” an automatic watch that may seem unassuming at first glance but is packed with features. This new model embodies technical innovations in a modern design execution. This creates a beautiful contrast: a modern dial within a classic stainless steel case with intriguing functions.
The dial design of the “Emotio Due” offers numerous remarkable details. Although the embossed avant-garde pattern remains subtle in the background, it is still clearly visible, giving the dial an extraordinary aesthetic. At the center, a wave-like pattern stands out from the rest of the design and forms the focal point for the most important design elements: the prominent number 60, unusually placed at the 9 o’clock position, the decentralized second hand, and the brand logo. On closer inspection of the decentralized second hand, it becomes apparent that the zero position of the seconds is not at the usual 12 o’clock position, but about 15 seconds to the left.
The two subdials made of mother-of-pearl give the watch its name. The upper subdial, designed in light mother-of-pearl, displays the date, while the lower subdial shows the power reserve in various mother-of-pearl colors. The dark yellow hands with black decorative lines harmoniously blend into the overall image despite their striking color. The hour markers are also made of high-quality, gold-plated elements that seamlessly integrate into the overall design.
At first glance, the watch may seem unassuming, but upon closer inspection, numerous emotionally appealing details are revealed, designed with great attention to detail and creativity, creating a special fascination.
The case of the “Emotio Due” is a complete new development. With a diameter of 42 mm, it is remarkably thin for a hand-engraved automatic movement of the caliber STP12-1. The rounded design of the case and pushers gives the watch an elegant and modern aesthetic. The front glass has also been innovatively developed. Unlike conventional domed sapphire crystals, this model features a cylindrical glass, which adds an interesting contrast to the flat look of the case.
The watch is worn with a high-quality crocodile leather strap that perfectly complements the avant-garde elegant look of the watch.
Alexander Shorokhoff Watch Manufacture
For over 32 years, Alexander Shorokhoff has been synonymous with fascinating innovations that combine artistic craftsmanship and exceptional design. With the AVANTGARDE collection, driven by the philosophy of “art on the wrist,” the watch designs break all rules and guidelines. Alexander Shorokhov personally develops the designs of his creations, but the direction, colors, and shapes of the extraordinary AVANTGARDE line have their roots in classical modernism.
Each wristwatch in the collection features a hand-engraved, refined precision mechanical movement, making its craftsmanship unique. A highly qualified team, from master watchmakers to engravers, dedicates the utmost care to each watch, resulting in a timepiece that is both qualitatively and artistically superior and retains its value due to its uniqueness.
The handcrafted watches of the watch manufacturer represent courage, innovation, and art in high-quality workmanship.