Tanja Schmitt-Fumian is a multifaceted figure in the realm of design education and consulting. She is currently a design professor at SRH – the Distance Learning University. Prior to this, she served as the Dean of the Faculty of Creative Arts at Macromedia University from 2019 to 2021 and was a faculty member there from 2010 to 2022. Between 2005 and 2010, Tanja was a lecturer at ZHdK (Züricher Hochschule der Künste), where she oversaw research projects and industry collaborations. Tanja’s academic journey began at the Staatliche Hochschule für Gestaltung Karlsruhe in Germany, where she studied Product Design under the renowned Hartmut Esslinger. She also honed her craft in the United States at the Rhode Island School of Design. Her academic excellence is reflected in her GPA of 3.675. On the consulting side, Tanja has a career spanning over two decades, during which she has lent her expertise to an impressive array of brands such as Adobe, Audi, B/S/H, Phaidon Press, Siemens, Swisscom, Vitra Design Museum, Vodafone, and Sony Music, among others. Her comprehensive understanding of design has made her a sought-after judge on various international award panels. Notably, Tanja has received numerous accolades herself, testifying to her exceptional skill and influence in the field of design. With a comprehensive blend of academic and industry experience, Tanja Schmitt-Fumian is a notable figure in both educational and professional design communities. Her role as an educator has been instrumental in shaping the next generation of designers, while her consulting work has contributed to elevating brand identities and products on a global scale.