Frozy

Frozy — IADA 2026 award

Frozy received Platinum Winner recognition at the International Architecture & Design Awards 2026 in Watches & Timepieces. Project status, design team and credits are listed alongside the presentation.

About the project

FROZY
Probably the hottest innovation in a cool design!

The relentless pursuit of the new, the different and the creative by Alexander Shorokhov has made his timepieces highly sought-after collector’s items worldwide. A striking example is the model “Frozy” – arguably the hottest innovation of the year.

The name itself is a coined word that immediately evokes a frosty, crystal-clear inspiration – and this exact feeling is reflected throughout the entire design.

The central innovation lies in the completely newly developed case. It features a bold, stepped construction composed of multiple bezels. The special surface treatment is reminiscent of sparkling diamond dust and gives the case a unique aesthetic depth. Through a special blasting technique, refined by careful hand finishing, an extraordinary shimmering effect is created, giving the collection an entirely new visual highlight.

This effect, however, represents only one aspect of the surface design. In future models, it will be possible to refine the individual bezels with different platings, allowing for entirely distinct case appearances. The crown itself follows the same design language, presented in a stepped and harmoniously coordinated form.

Through the sapphire crystal case back, the automatic movement Cal. 2892/SW300 can be admired, featuring a hand-engraved and decorated rotor – a mechanical work of art that underlines the manufacture’s precision and attention to detail.

The dial further enhances the model’s distinctive character. Crafted from shimmering blue aventurine glass, it enters into a fascinating visual dialogue with the sparkling bezel. White hour and minute hands provide clear accents, while the seconds hand in a vibrant fuchsia tone adds a lively splash of color. The color coordination with the leather strap ensures a harmonious overall appearance.

On the wrist, this automatic watch captivates with its exceptional and innovative design. Frozy is limited to just 60 pieces worldwide.

Alexander Shorokhoff Uhrenmanufaktur GmbH

For more than 33 years, Alexander Shorokhoff has stood for fascinating innovations combined with intricate craftsmanship and exceptional design.
With the AVANTGARDE collection, carried by the philosophy "Art on the Wrist", the watch designs break with all specifications and guidelines. Alexander Shorokhov personally develops the design, but the direction, colors and shapes of the exceptional AVANTGARDE line have their roots in classical modernism.
Each wristwatch in the collection has a hand-engraved, refined, precision mechanical movement, and its craftsmanship makes it unique. A highly skilled team, from the master watchmaker to the engraver, devotes the utmost care to each watch in order to obtain, at the end of the manufacturing process, a watch that is qualitative and artistic in every respect and that will retain its value thanks to its uniqueness.
The handmade watches from the family-run watch manufactory represent courage, innovation and art in high-quality finishing.