Hollyshop

Hollyshop — IADA 2025 award

Hollyshop received Gold Winner recognition at the International Architecture & Design Awards 2025 in Retail Interior Design. Project status, design team and credits are listed alongside the presentation.

About the project

Hollyshop on Kotelnicheskaya Embankment is more than just a store—it’s a brand interaction point designed to foster a community. In the era of fast delivery, the goal was to offer customers more: inspiration, knowledge, events, and social media content opportunities.

The store features a well-planned layout with large windows, making the entrance area ideal for a wide bench and a table for workshops and product testing. A standout feature is the guest restroom, memorable for its bold design.

The client is deeply passionate about their brand, carefully selecting products and formulations. Our team aimed to create a space people wouldn’t want to leave. With a growing product range, they balanced dense wall displays with key elements like rounded “dutiks”—plasterboard structures that define the space’s character.

Brand colors were integrated into the design, with a neutral gray ceramic base. An innovative sink for product testing, inspired by Aesop and Korean brands like Tamburins, was introduced—an uncommon feature in Russian retail.

The project also embraced cost-effective techniques, such as polystyrene foam with a microcement finish, replacing expensive casting. The centerpiece “snakes” form a labyrinth, encouraging visitors to explore the assortment in a dynamic way.

One of the greatest achievements was developing unique design elements without obvious references. The project successfully creates an immersive environment, encouraging customers to engage with the brand on a deeper level.

Sinitsa Buro

SINITSA is a studio specializing in bold and effective commercial interiors. Our spaces stand out, shaping a brand’s unique identity and leaving a lasting impression on customers.

We provide seamless service—delivering projects on time and within budget while managing execution and production. We strategically place SKUs, optimize layouts, and use spatial solutions to increase conversions and boost average purchase value.

Our goal is to design interiors that not only inspire but also drive business success.