Indigo Octopus

Indigo Octopus — IADA 2025 award

Indigo Octopus received Silver Winner recognition at the International Architecture & Design Awards 2025 in Retail Interior Design. Project status, design team and credits are listed alongside the presentation.

About the project

White Canvas, Beach Chic Accents: Minimalist Interior Design for a Boutique.

To capture the essence of their beach lifestyle boutique brand, Indigo Octopus, the owners envisioned a minimalist, Instagram-friendly space with a unique boho-chic flair. Kimmel Studio partnered with them to renovate an existing commercial space within the Wildwood Shopping Center in Bethesda, MD. Our approach combined both interior design and interior architecture to create not just an aesthetically pleasing space, but an immersive brand experience.

To align with the boho-chic aesthetic, the interior design leaned towards a white monochromatic color scheme with pops of beachwood detailing. This strategy aimed to evoke the serenity of a beach house retreat within the commercial space.

Exposed beams, custom inlaid circular shelving alcoves, and dressing room doorways all contributed to the overall interior architecture, perpetuating the charm of a bohemian experience.

Subtle pops of greenery and textured elements were layered within the minimalist design to complete the look and inspire social media content.

Kimmel Studio, LLC

Kimmel Studio Architects approaches every project as a work of art — crafted to reflect the needs, values, and identity of each client. Led by Devin Kimmel, a trained architect and landscape architect, the studio brings a holistic design vision that integrates buildings seamlessly into their natural surroundings. From homes and museums to memorials, gardens, and stadiums, every project blends unmatched quality with thoughtful detail. Rooted in a deep understanding of architectural history, the studio designs both traditional and contemporary works with authenticity and innovation. Whether restoring a historic site or creating bold modern forms, Kimmel Studio’s respect for context and craft defines its work. With extensive experience in Chesapeake Bay waterfront design and preservation, the team expertly navigates both design and regulatory landscapes to deliver timeless, site-sensitive architecture.