International Architecture & Design Awards 2023San Camilo - Speciality Coffee
Simón Londoño & Co.
Brand Identity
San Camilo - Speciality Coffee — IADA 2023 award
San Camilo - Speciality Coffee received Platinum Winner recognition at the International Architecture & Design Awards 2023 in Brand Identity. Project status, design team and credits are listed alongside the presentation.
About the project
San Camilo is a unique Colombian coffee brand that delivers the best of each harvest in a distinct Colombian drink. Their aim is to awaken the love for coffee in every person through top-quality coffee from their country, preserving the main notes of different origins.
We created a strong brand identity and packaging with an industrial feel, inspired by the machinery and tools used in coffee brewing. To tell the brand's story, we used organic-shaped illustrations based on nature that showcase the product's relationship with Colombia's land, ecosystems, and wildlife. Our aim was to capture the aroma and flavor of the coffee.
For packaging, we used "earth-pact" paper made in Colombia from sugar cane fiber leftover from sugar and alcohol production, with no trees cut down. We used vegetable-based inks without harmful chemicals. We also used traditional printing methods like hot stamping and letterpress with copper foils.
Simón Londoño & Co.
Simón Londoño & Co., design and communication studio based in colombia
We create strategic brands with deep messages and strong visual identities for companies and projects that wish to offer value to their audiences and impact society in any way. We are always looking for beautiful, understandable, and memorable results.
