The value of the stacked villa space is measured not only from the height of location and scarce resources, but also from the breadth of residents’ daily lives, precision in the scale of the scene, and the thickness of the spirit. In the context of interpreting product power with craftsmanship without excessive design, Zhongmu Design integrates various dimensions into one – anchoring the original advantages of the project and setting off the vast realm of luxury; It is also embodied in the needs of the customer group, writing about the specific life that suits their needs.
The protagonist of this case is proposed to be an “enjoyment oriented family” with a certain material foundation – they are full of upward passion and downward action in their careers. When facing various challenges and clamor from the outside world, they also yearn to have a place to live that matches their lifestyle habits and life experiences. They are a group of “exquisite advocates”.
Based on the logic of reverse design from the scene, Zhongmu Design refines the description of scene details to every family member and daily life in a profound dialogue with the target audience, in order to achieve the positioning of the value of contemporary stacked villa products.