INTERNATIONAL ARCHITECTURE & DESIGN AWARDS 2023
GREENPLAC NA PRÁTICA
Transportation vehicles Accessories Product Design Built
Studio: MB STUDIO DE DESIGN / GREENPLAC MDF
Architect / Designer: MAUREN BUEST / LAIS CARELO
VALMIR SOUZA / LAIS CARELO / FRANCISCO XAVIER / LUDMILA BARROS / RITA CURCI / FERNANDA CARNEVALLI / MAUREN BUEST
Historically, the occupation of carpentry has been taught from father to son through generations. In Brazil, this tradition remains and therefore, there is few investment in updating this professionals. Valuing this sector, Greenplac, an MDF producer, started in 2022 an itinerant free professional training project. In a technologically equipped 40″ container truck and with two teachers, “Greenplac on Practic Project” travels Brazilian roads bringing knowledge through 8 different free workshops.
The project had a specific briefing and was directly commanded by Greenplac’s marketing and product development core.