The history of «GBU RS(Ya) «RB №2 – TSEMP» dates back long before 1918, and most of the currently operating medical institutions in Yakutsk were established based on its departments.

The hospital’s mission: Each of our patients is not just a case but a person with their unique story. And our mission is to make that story long and happy.

The hospital’s values – care (love, humanity), reliability (professionalism), speed, innovation (high-tech medical care), and preserving life and health—formed the basis of the logo concept. The logo reflects:
– Medical cross – help, rescue, and support.
– Location icon – proximity and accessibility.
– Circle – integrity, protection, safety.
– Checkmark – reliability, high-quality service delivery.

The logo embodies the essence of the work of «RB №2 – TSEMP»: providing a full range of medical services promptly and effectively to improve the quality of life and maintain the working capacity of residents of the Republic of Sakha (Yakutia).

When selecting the color palette, we drew inspiration from marine tones, associated with calmness and recovery, which perfectly suited «RB №2 – TSEMP». As part of the identity, unique emblems were developed for each department based on medical icons, helping patients navigate the hospital.

In graphic elements, we actively used traditional Yakut ornaments, reflecting the richness of our culture. This strengthens the hospital’s connection with the residents of the Republic of Sakha (Yakutia), the largest region by territory and one of the coldest in the world.
In the background, stylized road lines resembling veins symbolize «RB №2 – TSEMP» as a central hub attracting patients from all districts: roads start from different points of the republic but all lead to the hospital, much like blood flowing to the heart.

A special place in the identity is occupied by the mascot — a talisman for «RB №2 – TSEMP», a girl nurse named «Ayyyna» (translated from Yakut as «good deity»). Ayyyna can change her clothes and accessories, but her image always remains recognizable thanks to the signature hairpin shaped like a medical cross.

We ensured that every element—be it the logo, colors, or mascot—worked toward one goal: making «RB №2 – TSEMP» closer and more understandable to the people of Yakutia.