Gold Winner of the International Architecture & Design Awards 2024
Enerjisa Customer Experience Center
Interior
Corporate Interior Design
Completed / Professional Category
Architect / Designer:
Emin Ertuğrul Yurdakul
Studio:
I-AM
Design Team:
Project Manager: Merve Güner
Interior Designer: Başar Bostancı
Architectural Project Team: Meliha Kadayıfçı, Selma Sönmez
Brand Creative Director: Orkun Demirelli
Graphic Designers: Sedef Ergüneş, Fatih Yaşar
Copyright:
Elif Ezgi Ceylan
Country:
Türkiye
For Turkey’s leading company in electricity distribution, sales, and customer solutions, Enerjisa, we have designed a Customer Service Center at the headquarters located in Ankara Sögütözü, focusing on sustainability and technology, and highlighting visitor experience.
During our observation phase in the existing customer service center, we encountered issues such as counter congestion, inadequate waiting areas and insufficient fulfillment of employee needs. Additionally, due to low digital literacy among customers, we realized the need for existing services to be presented in a more effective and educational manner that supports sustainable energy usage.
While designing the new Customer Service Center, our aim was to create a more modern, interactive, and knowledge-centered experience hub. Firstly, we placed tablets at the entrance area to support digitization and technology integration which enabled customers to carry out their transactions quickly and effectively. The design for the information desk aimed to enhance interaction while also fostering more efficient communication among employees. We positioned VIP meeting rooms and multi-purpose conference rooms to provide specialized service to important visitors. Features such as outdoor seating units powered by solar energy and electronic charging stations contributed to a sustainability-focused design, enhancing the environmental and social benefits of the customer service center.
The most prominent section of the Customer Service Center is the Interactive Energy Tunnel. This tunnel offers customers the opportunity to visually and interactively experience the complex process of energy, starting from the source to the consumption phases. Customers can see the effects of energy consumption at three different scales: Experiencing the environmental effects of energy on climate-based, city-based, and human-based scales, customers are expected to gain awareness of individual energy usage. The digital home setup at the end of the tunnel gamifies understanding the impact of electronic devices’ energy consumption, allowing customers to better evaluate their own energy consumption habits and raise awareness of sustainable energy usage.
Enerjisa’s new Customer Service Center goes beyond a transformation project, emerging as an innovative space that fosters awareness of sustainability and energy consumption by bringing technological innovations together, thus enhancing customers’ digital literacy.
For Turkey’s leading company in electricity distribution, sales, and customer solutions, Enerjisa, we have designed a Customer Service Center at the headquarters located in Ankara Sögütözü, focusing on sustainability and technology, and highlighting visitor experience.
During our observation phase in the existing customer service center, we encountered issues such as counter congestion, inadequate waiting areas and insufficient fulfillment of employee needs. Additionally, due to low digital literacy among customers, we realized the need for existing services to be presented in a more effective and educational manner that supports sustainable energy usage.
While designing the new Customer Service Center, our aim was to create a more modern, interactive, and knowledge-centered experience hub. Firstly, we placed tablets at the entrance area to support digitization and technology integration which enabled customers to carry out their transactions quickly and effectively. The design for the information desk aimed to enhance interaction while also fostering more efficient communication among employees. We positioned VIP meeting rooms and multi-purpose conference rooms to provide specialized service to important visitors. Features such as outdoor seating units powered by solar energy and electronic charging stations contributed to a sustainability-focused design, enhancing the environmental and social benefits of the customer service center.
The most prominent section of the Customer Service Center is the Interactive Energy Tunnel. This tunnel offers customers the opportunity to visually and interactively experience the complex process of energy, starting from the source to the consumption phases. Customers can see the effects of energy consumption at three different scales: Experiencing the environmental effects of energy on climate-based, city-based, and human-based scales, customers are expected to gain awareness of individual energy usage. The digital home setup at the end of the tunnel gamifies understanding the impact of electronic devices’ energy consumption, allowing customers to better evaluate their own energy consumption habits and raise awareness of sustainable energy usage.
Enerjisa’s new Customer Service Center goes beyond a transformation project, emerging as an innovative space that fosters awareness of sustainability and energy consumption by bringing technological innovations together, thus enhancing customers’ digital literacy.
I-AM
I-AM is an independent experience design agency. We have assembled some of the best creative minds from across the globe, including brand consultants, architects, interior designers, and UX designers.
We’re fascinated by people and how they think, act, react, and buy, and we believe that our people-inspired approach helps us design brand experiences that resonate with consumers on a more emotive level. For us, the power of creativity and the value of great design lies in its ability to connect people emotionally with the things that truly enhance their daily lives. We are also relentlessly focused on ‘the why’ of our work as much as ‘the what’. We combine a diverse range of experience across multiple sectors and scales of engagement (from long-term programmes for multinational businesses to exciting start-up brands). The resulting positioning for I-am ensures our consistent delivery of pioneering fresh thinking for all our clients. We describe what we do as life-led design.