Platinum Winner of the International Architecture & Design Awards 2024

More emotions – Redesign for a Content Creator

Web Design

Branding & Identity

Completed / Professional Category

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Architect / Designer:

Wiethe Content

Studio:

Wiethe Content GmbH

Country:

Germany

Storyteller, moviemaker, content creator – that’s how one of the largest European agencies for content presents itself on the Internet on https://wiethe.com/. With clearly conceived formal language, restrained design, intuitive usability, emotional impressions, inspiring videos. With a surprising depth of information and designed for every type of end device.

Wiethe Content is one of the leading digital and content agencies with one of Europe’s largest photo studios for e-commerce. Fashion & lifestyle clients rely on the expertise of the 200 employees at the two locations.
When redesigning the company’s website, it was particularly important to appeal to this target group: Nationally and internationally operating companies that are active in e-commerce and require high-quality content. Their attention was to be attracted, they were to be offered information without being overloaded, and the basis was to be laid for them to make initial contact.

Mass with class – quantity combined with quality. This is the company philosophy, which leads to more than 4 million images a year, each with high standards and great expressiveness. The portfolio includes not only photography, film & CGI, but also websites, print and campaigns. And that for over 30 years.
This diversity and experience is also reflected on the website: A wealth of images and information, presented in a clear, well-organised structure. The motto: A picture says more than 1000 words. Unusually large, emotional images await the viewer of the site and set it apart from the competition.
In e-commerce, the photo of a product determines its sale. That’s why Wiethe Content emphasises the importance of staging each image in the best possible way, telling a story with it – demonstrated by best practice examples on the company website. The entire range of services is presented clearly and informatively, thanks to a comprehensive overview of references, customers and projects.

The website is optimised for different screen sizes and devices on the basis of Word Press, with an intuitive layout for easy orientation. Well-structured content helps users to quickly scan for relevant information, while visual elements such as graphics and clear, consistent imagery upgrade the site. The number of colours and fonts has been limited to ensure a consistent and harmonious appearance, while the clear hierarchy of typography facilitates orientation. The site can be viewed in both German and English.

The impact: Impressive views, comprehensive information in a clear structure – a glance at the website immediately shows that Wiethe Content is an expert in high-quality visual appeal, aesthetics and design. Interested parties in the target group are optimally reached, get a direct impression and can quickly make contact.
The aspect of sustainability is emphasised by the link to the company’s microsite wiegreen.com. It shows the projects in the environmental sector or in social responsibility.

Storyteller, moviemaker, content creator – that’s how one of the largest European agencies for content presents itself on the Internet on https://wiethe.com/. With clearly conceived formal language, restrained design, intuitive usability, emotional impressions, inspiring videos. With a surprising depth of information and designed for every type of end device.

Wiethe Content is one of the leading digital and content agencies with one of Europe’s largest photo studios for e-commerce. Fashion & lifestyle clients rely on the expertise of the 200 employees at the two locations.
When redesigning the company’s website, it was particularly important to appeal to this target group: Nationally and internationally operating companies that are active in e-commerce and require high-quality content. Their attention was to be attracted, they were to be offered information without being overloaded, and the basis was to be laid for them to make initial contact.

Mass with class – quantity combined with quality. This is the company philosophy, which leads to more than 4 million images a year, each with high standards and great expressiveness. The portfolio includes not only photography, film & CGI, but also websites, print and campaigns. And that for over 30 years.
This diversity and experience is also reflected on the website: A wealth of images and information, presented in a clear, well-organised structure. The motto: A picture says more than 1000 words. Unusually large, emotional images await the viewer of the site and set it apart from the competition.
In e-commerce, the photo of a product determines its sale. That’s why Wiethe Content emphasises the importance of staging each image in the best possible way, telling a story with it – demonstrated by best practice examples on the company website. The entire range of services is presented clearly and informatively, thanks to a comprehensive overview of references, customers and projects.

The website is optimised for different screen sizes and devices on the basis of Word Press, with an intuitive layout for easy orientation. Well-structured content helps users to quickly scan for relevant information, while visual elements such as graphics and clear, consistent imagery upgrade the site. The number of colours and fonts has been limited to ensure a consistent and harmonious appearance, while the clear hierarchy of typography facilitates orientation. The site can be viewed in both German and English.

The impact: Impressive views, comprehensive information in a clear structure – a glance at the website immediately shows that Wiethe Content is an expert in high-quality visual appeal, aesthetics and design. Interested parties in the target group are optimally reached, get a direct impression and can quickly make contact.
The aspect of sustainability is emphasised by the link to the company’s microsite wiegreen.com. It shows the projects in the environmental sector or in social responsibility.

Wiethe Content GmbH

Wiethe Content is one of the leading digital and content agencies with one of Europe’s largest photo studios for e-commerce. Fashion & lifestyle clients like adidas, Zalando or Deichmann rely on the expertise of the 200 employees at the two locations.