Honorable Mention of the International Architecture & Design Awards 2023
Origins of a new beginning
Communication
Publications and Advertising
Built / Professional Category
Architect / Designer:
Dr. Mir Damoon Mir
Studio:
ZIGMA8 | 360º CREATIVE COMMUNICATIONS
Country:
Iran
How our online video went viral, engaging 4.5x as many people with a Nowruz video
COMMUNICATION CHALLENGE
On March 21st, 2022, the Iranian calendar read 01/01/01, marking the Iranian New Year and beginning the Nowruz celebrations. Since the beginning of our agency, we have been sending out greetings for special occasions. This time was different, and this time we made it different.
How we use digital media in Iran to amplify our message
For the first time since our beginning, we solved our non-profit Nowruz greetings challenge using only digital. No clever gifts, no printing or packaging, and no delivery hassles — a win for the environment you might say.
COMMUNICATION SOLUTION
How videos on social media in Iran can get results
LinkedIn inadvertently challenges our in-house production capabilities. Our videos are produced as non-profit content, meaning that our team looks to find solutions that conform to a low budget while retaining high quality.
With both LinkedIn and Instagram in mind, we chose to create an epic video of an epic story to form the basis of our Nowruz greetings. We creatively combined our epic story with depictions of the Nowruz display that the Iranian families often create. This display, known as “Haft Seen”, presents seven edible items that begin with the letter S, among other decorative details.
Put simply, the message in our Nowruz video was about fresh starts. Firstly, we showed this with the new year and the numbers 01/01/01 on the Iranian calendar. Secondly, we used the Nowruz as a symbol for fresh starts. Lastly, we combined these with the Iranian mythical origins story to symbolically invite our audience to let go of their past troubles and to make a fresh start based on love, like Adam and Eve (or Mashia and Mashiana).
COMMUNICATION RESULT
The results of our video were beyond our expectations. We achieved a reach of over 4.5x relative to our LinkedIn following.
Aside from the likes and comments, we also received inquiries from local brand managers who expressed an interest in us using this low-budget but high-quality video technique to help them up their social media communications game.
We make international award-winning video content in Iran
We were excited enough to learn that our Nowruz video greeting went viral, but we were thrilled when we learned it had won an international award. Yes, we won bronze and an honorable mention at the WINA Awards 2022, hosted in Dubai. The award marks the first occasion an Iranian-based agency wins at the WINA Awards. We’re hoping that it won’t be the last.
You can find the link of supporting materials, including documents, videos, and images in the below link:
https://www.dropbox.com/sh/83p1zamgi8u7v7q/AABbOxGik7_pHFvSXmQAnjxXa?dl=0
How our online video went viral, engaging 4.5x as many people with a Nowruz video
COMMUNICATION CHALLENGE
On March 21st, 2022, the Iranian calendar read 01/01/01, marking the Iranian New Year and beginning the Nowruz celebrations. Since the beginning of our agency, we have been sending out greetings for special occasions. This time was different, and this time we made it different.
How we use digital media in Iran to amplify our message
For the first time since our beginning, we solved our non-profit Nowruz greetings challenge using only digital. No clever gifts, no printing or packaging, and no delivery hassles — a win for the environment you might say.
COMMUNICATION SOLUTION
How videos on social media in Iran can get results
LinkedIn inadvertently challenges our in-house production capabilities. Our videos are produced as non-profit content, meaning that our team looks to find solutions that conform to a low budget while retaining high quality.
With both LinkedIn and Instagram in mind, we chose to create an epic video of an epic story to form the basis of our Nowruz greetings. We creatively combined our epic story with depictions of the Nowruz display that the Iranian families often create. This display, known as “Haft Seen”, presents seven edible items that begin with the letter S, among other decorative details.
Put simply, the message in our Nowruz video was about fresh starts. Firstly, we showed this with the new year and the numbers 01/01/01 on the Iranian calendar. Secondly, we used the Nowruz as a symbol for fresh starts. Lastly, we combined these with the Iranian mythical origins story to symbolically invite our audience to let go of their past troubles and to make a fresh start based on love, like Adam and Eve (or Mashia and Mashiana).
COMMUNICATION RESULT
The results of our video were beyond our expectations. We achieved a reach of over 4.5x relative to our LinkedIn following.
Aside from the likes and comments, we also received inquiries from local brand managers who expressed an interest in us using this low-budget but high-quality video technique to help them up their social media communications game.
We make international award-winning video content in Iran
We were excited enough to learn that our Nowruz video greeting went viral, but we were thrilled when we learned it had won an international award. Yes, we won bronze and an honorable mention at the WINA Awards 2022, hosted in Dubai. The award marks the first occasion an Iranian-based agency wins at the WINA Awards. We’re hoping that it won’t be the last.
You can find the link of supporting materials, including documents, videos, and images in the below link:
https://www.dropbox.com/sh/83p1zamgi8u7v7q/AABbOxGik7_pHFvSXmQAnjxXa?dl=0
ZIGMA8 | 360º CREATIVE COMMUNICATIONS
WHO WE ARE
Zigma8 | 360° creative communications is an international multi-award-winning agency, headquartered in Tehran founded in 2014 by Dr. Mir Damoon Mir.
Zigma8 is the only Iranian member of the 4A’s, the American Association of Advertising Agencies, and Cathay Group, a 360-degree international business advisory solutions organization.
WHAT WE DO
Summed up simply, we integrate and implement 360° creative communication solutions in Iran through expertly adding up services such as branding, advertising, marketing, public relations, media, or simply consultancy.
For over 15 years we’ve mastered those disciplines individually integrating international standards where appropriate, and local practices where necessary.