Ilana Seleznev stands as an epitome of transformative leadership in the realms of Product Strategy, Business Transformation within the Software as a Service (SaaS) industry, and Industrial Design. With 15 years of meticulous experience, Ilana has cultivated groundbreaking strategies, maximizing profitability and driving long-term strategic growth. She currently flourishes as the Director of the Enterprise Transformation Office at Salesforce, focusing on enhancing the company’s profitability. Her notable accomplishment lies in spearheading Salesforce’s international expansion, unlocking pivotal global markets, and fueling extraordinary revenue growth.

Educated in Industrial Design and holding an MBA in Marketing, Ilana’s proprietary methodology, ‘The Math Of Design – Thinking Inside The Box,’ has earned her international acclaim. This approach merges mathematical precision with creative design aesthetics, fostering the creation of remarkable promotional merchandise that superbly blends functionality with style. Her commitment to personalized customer service and meticulous project oversight from conceptualization to product roll-out amplifies her success, ensuring each design not only meets but exceeds visionary expectations.

Outside of the business domain, Ilana is also a prolific contributor to the community, celebrated as a featured speaker at the Product School and an honored member of the Salesforce Women’s Network Equality board. Her work is not confined to the corporate echelon; it resonates through educational platforms and equality networks, enhancing her impact within and beyond organizational confines. Her multifaceted expertise is further amplified by international awards, contributions as a Globee Award jury member, and continuous explorations in learning and innovation.

Ilana’s influence seamlessly flows from significant corporate roles to vibrant contributions in design communities and global platforms, marked by recognitions such as the MUSE Design Awards. With an unwavering dedication to excellence, mentorship, and community enhancement coupled with a dynamic blend of professional brilliance and personal passion, including a love for driving sports cars and racing, Ilana Seleznev continues to redefine industrial design and business transformation landscapes with unparalleled innovation and transformative strategies.