Larry Lim, the dynamic Motion Director at Anchor Agency, boasts an impressive track record with over 8 years in the motion graphics arena, alongside profound engagements in original content production, branding, and the manipulation of social platforms. At the helm of Anchor Agency since 2018, Larry orchestrates motion content that distinctively enables brands to penetrate the marketplace noise. His innovative approach merges fresh concepts and storytelling into visually captivating narratives, always on the frontier of reimagining motion graphics through mediums like Instagram story stickers and augmented reality. Before the inception of Anchor Agency, Larry’s rich background included pivotal roles at Facebook and various production and post-production entities, broadening his mastery not only in motion graphics but in the integration of design within the fabric of social media. Fuelled by a fervent passion for design and entrepreneurship, Larry embarked on creating Anchor Agency. As its guiding force, he’s steered the company to collaborate with illustrious clients such as Meta, Zespri, TikTok, and the Singapore Tourism Board, among others. Anchor Agency’s portfolio, marked by illustrated animations and motion graphic content spanning 2D and 3D realms, exemplifies its commitment to pushing the boundaries of animation through inventive use of new media.