Tiago Russo is a visionary design director whose work redefines the boundaries of luxury. With a background in product and automotive design, he brings over a decade of obsessive precision to some of the world’s most iconic brands, including The Macallan, Louis Vuitton, Patek Philippe, McLaren, and The Craft Irish Whiskey Co., where he currently serves as Chief Design Officer. His creations—such as The Devil’s Keep and The Emerald Isle Collection—have broken records and set new benchmarks in high-end design and storytelling.

Blending aesthetics with deep intent, Tiago Russo approaches design as a tool for crafting emotion and meaning. His work has earned international acclaim, with over 15 A’ Design Awards, recognition from Red Dot, iF, and the Luxury Packaging Awards, as well as accolades from Kyoto and multiple honours as one of Portugal’s leading packaging designers from 2021 through 2024.

Inspired by motorsports, light, and the art of refinement, Tiago Russo continues to shape immersive, sensorial experiences at the intersection of culture and craftsmanship. As a frequent jury member for global competitions including the MUSE Design Awards, he brings a sharp, experience-driven perspective to the evaluation of contemporary design.