Platinum Winner of the International Architecture & Design Awards 2025
Architect / Designer:
Xiaoou Office
Studio:
Xiaoou Office
Copyright:
ShiYu
Country:
China
Eggsinn, meaning “rebirth and inclusiveness,” is a fashion brand collective born in Chengdu that embraces diverse cultures and carries the cultural and value backgrounds of different brands. The design team hopes to express the spiritual core of eggsinn to the world through a unique store image.
Sailing through mountains, seas, and lakes, in a free new world, “transcendence” is the logic of the entire space. We imagine ourselves as shuttles in a loom, a ship through time, a beam of light through canyons, and also how life is spent in the meticulous selection of “dressing.” We integrate eggsinn’s brand concept into our interpretation and description, hoping to create a gentle and steadfast space here, to navigate, sail, explore, and adventure in the rapidly changing tide of fashion.
We thoroughly analyze the project and reasonably divide it into three independent yet interconnected areas: “Cabin Display Area, Upstream Hanging Clothing Area, and Matrix Storage Area,” maximizing the satisfaction of customer needs.