Premium food based on a combination of meat and rice. Complex formulas and a balanced ratio of vitamins and minerals provide cats with everything they need at every stage of life. They stand out for their excellent palatability at an affordable price. This is the lowest range of Fitmin products.
Great quality at a fair price
Rice based
Dental care for healthy teeth and antibacterial protection of the oral cavity
Chicory root extract acting as a prebiotic to support gut flora
Yucca extract to reduce fecal odor
Currently 5 cat formulas

The intention of the Fitmin For Life packaging redesign is to innovate the existing packaging within current trends, but also to partially incorporate the corporate identity into the packaging (Fitmin embroidery). The current packaging, especially the cat bags, may look premium, but the packaging for other types of products is no longer so, and even the tubs (Fitmin for life menu meat mix) have been labelled “coffin”. Dry cat food lags heavily behind Purity. There is a lot of room for improvement with wet food and treats.

They are not selling as well as we would like abroad or on the Czech market. We are changing the recipe and packaging.

Unlike the For Life packaging, the Purity packaging is perceived very positively abroad.

Vision

Beautiful packaging that arouses the customer’s appetite
Close to women
Continuing the style of fresh ingredients – displaying real ingredients on the packaging
Black dominant on the packaging in the rendering of natural materials due to the proximity to the Fitmin brand in the form of a slate base

Appearance

Currently there are many manufacturers on the market who display raw materials on the packaging, it is a trend, so we have to excel in it
We need to differentiate the flavours sufficiently
The packaging should be differentiated from the Purity range (the highest range which is grain free with a higher percentage of fresh meat)
In the future, elements of the packaging will carry over to the FFL canine range, we need to take this into account
If we work with you, in the future you will also address the packaging design of the Fitmin Nutrition Program, which is our flagship line, so we need to know how the FFL packaging will correspond with the Nutrition Program and Purity
On the back packaging we want to communicate the origin that we come from a real place (farm) in the heart of Europe.
“Honest Cat Food From the Heart of Europe”

We require the print data for the packaging to be submitted to the press upon successful submission