From its inception in 2014, Iran Pharma Expo has established itself as the largest pharmaceutical exhibition in the MENA region, bringing together 500+ exhibitors and 30,000+ visitors annually. This event serves as a hub for innovation, knowledge transfer, and market expansion, fostering collaboration in the pharmaceutical and healthcare industries.
Inspired by Paracelsus’ philosophy that “Medicine is not just a science, but an art,” the visual identity of Iran Pharma Expo embodies the intersection of science, creativity, and life-saving innovation.
The poster design takes inspiration from the architectural elements of Mosalla, the event venue, particularly the altar-shaped arches, which symbolize guidance, passage, and enlightenment—a metaphor for how medicine and pharmaceuticals illuminate paths to healing.
At the heart of the composition, a capsule-shaped light source stands as a beacon of hope, emphasizing the life-saving role of medicine. The soft gradients and shadows create a sense of depth and futurism, reinforcing the industry’s dynamic evolution.
The redesigned IPHA (Iran Pharma) logo embraces a minimalist and modular aesthetic, integrating pharmaceutical symbols while maintaining a strong, modern identity. The repetition of geometric forms subtly nods to molecular structures and the systematic precision of pharmaceutical sciences.
The color palette plays a pivotal role in the brand’s identity:
• Green – representing medicine, healing, and trust
• Orange – symbolizing passion for life, energy, and innovation
This refined visual identity bridges tradition and modernity, science and art, architecture and medicine—all converging to create a compelling narrative for Iran Pharma Expo.