The client is Amvyx S.A., the oldest spirits import, marketing and sales company in Greece. Founded in 1917, the company has a long-standing presence in the Greek market, exclusively distributing world-class brands of spirits, beer and other alcoholic and non-alcoholic beverages.
Serkova is a vodka brand built on provocation, attitude, and youth culture. It speaks to Gen Z and Millennials who don’t look for safe brands, but for bold ones that feel alive, opinionated, and unapologetic. In a category dominated by polished perfection and predictable luxury cues, Serkova deliberately positions itself as loud, rebellious, and emotionally charged.
The brief concerned the creation of a Summer Limited Edition 2025 bottle. The objective was to design a collectible seasonal edition that would strengthen the brand’s presence during the summer period, reinforce brand engagement and remain consistent with Serkova’s core visual identity.
At the same time, the brand wanted to deepen its cultural relevance and collectability among a generation that values experiences, self-expression, and visual impact, especially in nightlife environments. The bottle had to function not only as packaging, but as an object that could live inside clubs, parties, and social feeds, activating emotion and participation.
We had to translate the raw physicality of a summer night into design. Capture desire, movement, human proximity, and rising temperature in a way that felt authentic to club culture and Serkova’s provocative tone. The result needed to work both in daylight and under club lighting, bridging the gap between product, performance, and memory.