The design of Simple Code II is to target as many aspects of life as possible. The three colour combinations, blue/black, white/grey, and brown/purple, not only cover users of different ages and gender but are also suitable for pairing business and casual outfits. The layout is targeted to provide a smoother user experience. In the middle of the dial, the month, the date and the day form a line that cut through the watch face in half conveying the visual balance.