Zoniou is a Greek perfume company specialising in “type perfumes”, offering fragrances, body care products and home scent products through physical retail and online channels. Until recently, the category operated without strict limitations on the use of original fragrance names as references.
Following the establishment of new legislation restricting the use of original perfume names, the client approached us to develop a new system for the Classic line that would fully comply with the law while preserving clarity, desirability and ease of selection for consumers.
The brief was to reorganise and redesign a large fragrance portfolio without relying on brand name references, replacing existing naming conventions with a clear alternative structure that would work intuitively for customers and consistently across all physical touchpoints.
At the same time, the project formed part of a broader consulting objective for the brand’s renewal. The client requested strategic guidance for the revitalisation of Zoniou’s overall image, including packaging, storytelling and retail presentation, with the aim of refreshing the brand’s presence and reinforcing its position in a competitive market.
The system needed to be applicable across testers, intermediate packaging and final consumer bottles, function effectively in retail environments, and strengthen trust, quality perception and brand coherence. The project was expected to transform a regulatory limitation into a long-term organisational framework, supporting both immediate compliance and future brand development.