Platinum Winner of the International Architecture & Design Awards 2024
EICIFA Cigars
Marketing, Advertising & PR
Advertising Campaigns: Print, Digital, Outdoor
Completed / Professional Category
Architect / Designer:
Leo Gesess / Design, Copy & Photographer
Studio:
www.comcom.ooo
Design Team:
Leo Gesess Creative Director & Monika Gesess Account Director /translator
Copyright:
Photography , Design & Copy Leo Gesess
Country:
Switzerland
Communication strategy:
The fundament of the communication strategy is – to save and maintain the good values and the tradition of the brand EICIFA
– to care for the existing clientele in the same manner as before
As an additional strategic “investment” into the company and brand EICIFA it has to be acquired new customers that haven’t had “cigar smoking” in their mindset. Those that have never thought of trying it before.
Please read the attached gif file with all arguments (part of the uploaded picture files. Thank you.
Please read also the attached gif file with all argument. Thank you.
Communication strategy:
The fundament of the communication strategy is – to save and maintain the good values and the tradition of the brand EICIFA
– to care for the existing clientele in the same manner as before
As an additional strategic “investment” into the company and brand EICIFA it has to be acquired new customers that haven’t had “cigar smoking” in their mindset. Those that have never thought of trying it before.
Please read the attached gif file with all arguments (part of the uploaded picture files. Thank you.
Please read also the attached gif file with all argument. Thank you.
