Marina Sfakianaki is a high-end interior design brand supplying architects and designers with carefully curated design materials of exceptional quality. In 2025, the brand participated as a sponsor in Hotel Experience, a cultural and design-focused event held at Technopolis City of Athens. Each year, the event is structured around a central cultural theme, and in 2025 this was Luchino Visconti’s iconic film “Death in Venice”.
As part of the sponsorship, participating brands were invited to create communication material inspired by the year’s theme. Rather than producing conventional promotional content adapted to a cinematic reference, the brief called for a response that could engage meaningfully with the cultural framework of the event and the audience it attracts.
The objective was to develop a series of posters that would interpret Death in Venice through a contemporary visual language, allowing the brand to be present within the exhibition space without relying on product presentation or explicit brand messaging. The posters needed to function both as communication tools within the event and as autonomous visual objects, positioned between graphic design, art and exhibition ephemera.
A key challenge was translating a complex cinematic work into visual form without illustration or narrative literalism. The posters were required to convey atmosphere, symbolism and emotional tension through abstraction, composition and materiality, creating a dialogue with cinema history while remaining aligned with the refined, culturally informed world of Marina Sfakianaki.