RE PETE is a design studio founded in October 2024 in Thessaloniki, working across material, space and experience. Led by designer Petros Katsiotis, whose background is rooted in lighting design, the studio approaches design as a process shaped by use, time and the relationship between objects and the spaces they inhabit. REPETE draws inspiration from everyday life and traditional ways of making, treating design not as an isolated gesture but as an ongoing dialogue between material, function and lived experience.
The studio approached our agency to design its visual identity, seeking a system that would articulate its philosophy of care, durability and sensory engagement. The brief called for an identity that could reflect REPETE’s experimental yet grounded approach, its emphasis on objects built to last, and its belief that value emerges through use rather than spectacle.
Central to the project was translating the studio’s manifesto into a visual language: design as illumination, as a way to shape perception, provoke thought and create meaningful experiences. The identity needed to express REPETE’s multidisciplinary nature, bridging light, objects and space, while remaining understated, precise and timeless.
The challenge was to create a visual system that feels honest, material-driven and intentional—one that positions REPETE not as a trend-driven studio, but as a practice concerned with longevity, process and the quiet power of well-considered design.