blank
ADC on August 5, 2021

Beta Cinema Quang Trung, Ho Chi Minh City (Saigon), Vietnam – ADC

According to Jade Kim Nguyen, co-founder and CEO of design firm Module K, Vietnamese movie theatres have thrived in recent years in part because they offer a social experience. She has said that in Vietnam millennials and gen Z don’t go to the cinema just to watch a movie, they...
Read More
blank
ADC on July 18, 2020

K11 Art House by UA Cinema, K11 Musea, Victoria Dockside, Hong Kong – ADC

Who knew we would be thinking of the ordinary pleasure of going to a movie in our own city with almost the same desperate longing we used to daydream of lengthy luxury holidays in distant places? For now, it’s no movies and no airline travel until situation clears or eventually...
Read More